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Keep Your Affiliates Motivated
Keeping affiliates motivated is most likely the biggest hurdle
you will face while operating your own affiliate program.
Again, some people will sign up for your affiliate program, and
then never take any action to promote the product - no matter
how much you try to motivate them.
On the other hand, there are those that will sign up with every
intention of following through and becoming successful. These
are the folks that need your attention, and you must work to
keep them motivated.
Start by giving them the tools that they can use to
successfully promote your program. Provide them with banners,
ads, sales letters, ebooks they can re-brand with their
affiliate links, and articles that they can re-brand as
well.
Direct them to information that teaches them how to market
online, or provide them with this information yourself. You may
be able to work out a deal with someone who has a marketing
course to allow your affiliates to take the course at a reduced
rate, or, depending on the deal, for free.
Stay in constant contact with your affiliates. Send them
newsletters that suggest new ways to promote the product.
Provide them with marketing related content that they can use.
Update them on new creatives, and new promotions such as sale
prices and bonuses.
Consider running contests, giving the affiliate who makes the
most sales in a given period of time a great prize. Make the
prize worth while, such as a television, a computer system, or
something of that nature. The more valuable the prize is, the
harder the affiliates will work at promoting your product.
Send personal notes to those affiliates who are making the
highest numbers of sales. Also recognize these people in your
newsletter. When high sales are being made, it means the
affiliate really knows what they are doing, and they may have
tips or ideas to offer to other affiliates.
Likewise, when you have an affiliate who is obviously trying,
but not making many sales, contact them personally to give them
tips and advice. Help your affiliate be successful - this
simply increases your own success.
Once your affiliate program is really raking in some cash, plan
an event for your affiliates. You can even give away all
expense paid trips for the event as contest prizes throughout
the year, and those who do not win throughout the year that
wish to attend should pay their own travel costs, hotel costs,
and meal costs.
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